Tus cwj pwm ntawm kev ua ib tug "grey nas", los yog Yuav ua li cas khaub ncaws pab kom ua tau zoo

Xyoo dhau los, peb hnav ib yam khaub ncaws, mus ua haujlwm uas peb tsis nyiam, tsis tuaj yeem koom nrog tus neeg uas peb tsis xis nyob nrog, thiab ua siab ntev rau ib puag ncig lom. Vim li cas nws thiaj li ntshai hloov ib yam dab tsi?

We tend to think in terms of negative experiences. Often we say this: “Yes, this is bad, but it could be even worse.” Or we compare ourselves not with the more successful, but with those who did not succeed: «Vasya tried to open a business and lost everything.»

Tab sis yog tias koj saib ib ncig, koj tuaj yeem pom, piv txwv li, ntau tus neeg ua lag luam uas tau ua tiav. Vim li cas? Yog lawm, vim tias lawv tau nqis peev tiag tiag, thiab tsis yog thiab tsis yog nyiaj ntau, tab sis kuj yog lub sijhawm, lub zog, tus ntsuj plig. Lawv pib ua lag luam tsis yog nrog kev qiv nyiaj loj, tab sis los ntawm kev sim lub niche lawv tau twv rau. Nws yog txhua yam hais txog txoj hauv kev yog, tab sis nws yuav siv zog. Nws yooj yim dua los nplij koj tus kheej tias ib tug neeg ua tsis tiav. "Peb tsis nyob zoo, tab sis ib tug neeg tseem tsis muaj qhov ntawd."

Yug nyob rau hauv lub USSR

The attitude of “standing out and sticking out is dangerous for life” is a legacy of that time. For too many years we have been taught to “walk along the line”, to look the same, to say the same thing. Freethinking was punished. The generation that witnessed this is still alive, remembers well and reproduces in the present. Fear is written in the DNA. Parents unconsciously instill this in their children: «better a titmouse in the hand than a crane in the sky», «keep your head down, be like everyone else.» And all this for security reasons. By standing out, you can draw too much attention to yourself, and this is dangerous.

Peb tus cwj pwm tsis sawv tawm, ua "tus nas grey" los ntawm thaum yau, feem ntau tsis zoo. Peb tiam neeg hnav khaub ncaws ua lag luam, peb hnav tawm rau cov kwv tij thiab cov muam, yeej tsis muaj dab tsi ntawm peb tus kheej. Thiab nws tau los ua ib txoj kev ua neej.

Thiab txawm tias thaum peb pib ua cov nyiaj tsim nyog, nws tau dhau los ua qhov nyuaj kom mus txog qib tshiab: hloov cov style, yuav cov khoom xav tau. Ib lub suab sab hauv qw, "Auj, qhov no tsis yog rau kuv!" Thiab qhov no tuaj yeem nkag siab: tau nees nkaum xyoo lawv nyob zoo li no ... Yuav ua li cas tam sim no yuav tsum tau nqis tes rau hauv lub ntiaj teb tshiab thiab tso cai rau koj tus kheej li koj xav tau?

Dressing expensive — losing touch with the family?

Ntau tus neeg nyiam tus cwj pwm: “Tag nrho kuv lub neej kuv tau hnav khaub ncaws hauv khw, hnav khaub ncaws rau lwm tus. Peb thiaj txais. Txhawm rau tso cai ntau dua yog ua txhaum txoj kev sib raug zoo nrog tsev neeg. " Nws zoo nkaus li tias lub sijhawm no peb yuav tawm ntawm pawg neeg, qhov twg txhua tus hnav khaub ncaws hnav thiab pheej yig.

Tab sis, los ntawm kev tso cai rau koj tus kheej mus yuav cov khoom kim heev thiab cov khoom zoo thiab yog li mus txog qib tshiab, nws yuav muaj peev xwm "rub" tag nrho tsev neeg nyob ntawd, uas txhais tau hais tias kev sib txuas yuav tsis cuam tshuam. Tab sis koj yuav tsum pib nrog koj tus kheej.

Cov khaub ncaws yuav hloov koj lub neej li cas?

There is a beautiful expression: «Pretend until you actually do it.» In creating a new image, this approach can and should be applied.

Yog hais tias ib tug poj niam xav los ua ib tug poj niam ua lag luam ua tau zoo, tab sis tseem nyob rau theem ntawm kev npau suav thiab xaiv lub tswv yim ua lag luam, txhawm rau kom muaj kev ntseeg siab, nws tsim nyog mus rau cov xwm txheej lag luam thiab cov rooj sib tham tsis raug cai, hnav khaub ncaws raws li kev xav ua lag luam thiab me me. tus tswv lag luam hauv nws tus kheej daim duab. Xav txog ib daim duab ntawm lub neej yav tom ntej uas xav tau kom ntau li ntau tau thiab pib txav mus rau nws, pib me me, piv txwv li, nrog cov khaub ncaws.

Ntxiv mus, yog tias peb yuav qhov peb nyiam tiag tiag, txhuam ib sab ntawm lub tswv yim tias lub hnab lossis khau tsis tuaj yeem raug nqi ntau npaum li ntawd (tom qab tag nrho, tsis muaj leej twg hauv tsev neeg niam txiv tau txais ntau npaum li ntawd), dhau sijhawm, cov nyiaj tau los yuav "tawm".

Sib ntsib ntawm khaub ncaws

Is it really possible to become more successful if you work on your appearance and style? I will give an example from practice. I had a student. I analyzed her Instagram account (an extremist organization banned in Russia) and gave feedback. She was involved in organizing the provision of medical services in Germany. Treatment is expensive — premium segment. This: description of procedures, recommendations — and her personal blog is dedicated. My client used her photographs as illustrations. She herself is a beautiful woman, but the photographs were of poor quality, and the image itself left much to be desired: mostly short flowered dresses.

Tau kawg, niaj hnub no peb txhua tus twb nkag siab tias kev sib ntsib los ntawm khaub ncaws tsis yog tag nrho. Koj yuav tsum saib tus neeg nws tus kheej, ntawm nws qib kev paub thiab kev paub. Tab sis, xijpeem ib tug yuav hais, peb hnov ​​​​ntau yam tau txais, tsis nco qab. Thiab thaum peb pom ib tug ntxhais nyob rau hauv ib tug flowery hnav ris tsho muab kev pab kho mob nyob rau hauv Teb chaws Europe rau nyiaj ntau, peb muaj ib tug dissonance. Tab sis saib ib tug poj niam nyob rau hauv ib tug nplua, nrog zoo styling, uas hais txog qhov muaj peev xwm ntawm kev daws teeb meem kev noj qab haus huv, peb pib ntseeg nws.

So I advised the client to switch to business suits in light colors (association with medical services) — and it worked. Thinking through your image, it is important to build a chain of associations with what you do, what services you offer. Building your image and personal brand is an investment that will definitely pay off.