Daim duab Organic: Zaj dab neeg tom qab tsim cov khaub ncaws sab nraum zoov zoo nkauj

 

Snowboarding yog kev mob siab rau, kev ua haujlwm hauv lub neej, kev hu xov tooj thiab tib lub sijhawm yog kev hlub zoo heev. Yog li xav txog peb tus phooj ywg los ntawm Fabkis lub nroog ntawm Clermont-Ferrand, tsim nyob rau hauv 2008 lub sportswear hom duab Organic. Jeremy, Julien thiab Vincent tau ua phooj ywg txij li thaum yau, caij skateboards hla txoj kev hauv nroog thiab snowboarding ua ke, tawm mus rau hauv roob. Jeremy yog tus kws tsim qauv tsim rau tsev neeg ua lag luam, tab sis nws npau suav ntawm nws tus kheej kev lag luam ntsig txog kev ruaj khov thiab ib puag ncig. Vincent nyuam qhuav kawm tiav Tsev Kawm Ntawv Kev Tswj Xyuas thiab tab tom npaj rau nws lub sijhawm ua haujlwm hauv chaw ua haujlwm. Julian ua haujlwm hauv Paris hauv kev lag luam ntawm Coca-Cola. Peb ntawm lawv tau koom siab los ntawm kev hlub ntawm txoj kev kab lis kev cai - lawv saib cov yeeb yaj kiab, ua raws li cov neeg ncaws pob uas tau tshoov siab los tsim cov khaub ncaws kab. Lub hauv paus ntsiab lus tseem ceeb uas tau xaiv los ua ke yog kev phooj ywg ib puag ncig thiab ua haujlwm nrog cov khoom siv ruaj khov. Qhov no tsim lub hauv paus tsis tau tsuas yog rau cov creation ntawm cov khaub ncaws qauv, tab sis rau tag nrho cov lag luam raws li ib tug tag nrho. 

Cov txiv neej tau qhib lawv thawj "lub tsev hauv paus" hauv lub tsev pabcuam tsheb. Nws tsis tau siv sij hawm ntev los ua ib lub npe: hauv xyoo 2008, ib zaj yeeb yaj kiab hais txog snowboarding tau tso tawm. "Daim duab no". Lawv coj Daim Duab los ntawm nws, ntxiv lub tswv yim tseem ceeb ntawm Organic - thiab taug txuj kev nyuaj pib! Lub tswv yim ntawm kev tsim khoom yog qhov tseeb: cov txiv neej xaiv qhov zoo tshaj plaws ua tau zoo ntawm ib puag ncig cov ntaub ntawv, tsim lawv tus kheej tsim tshwj xeeb, uas sawv tawm nrog cov xim txawv txawv thiab zoo. Cov khaub ncaws ntau tau nthuav dav zuj zus, nrog rau tag nrho cov khoom tsim los ntawm 100% rov ua dua tshiab, organic lossis cov ntaub ntawv muaj lub luag haujlwm. Lub logic yog yooj yim: peb caij nyob rau hauv lub roob, peb hlub thiab txaus siab rau qhov xwm, peb ua tsaug rau nws cov nplua nuj, yog li ntawd peb tsis xav ua phem rau nws tshuav nyiaj li cas thiab ua phem rau lub ntiaj teb ecosystem. 

Nyob rau hauv 2009, cov creators ntawm daim duab Organic mus ncig teb chaws Europe nrog thawj sau. Hauv Fabkis thiab Switzerland, cov khoom lag luam thiab cov txiaj ntsig tau zoo siab heev. Xyoo ntawd, Daim duab tau nthuav tawm thawj cov khoom siv rov ua dua polyester. Thaum kawg ntawm lub xyoo, cov txiv neej tau xa lawv cov khaub ncaws rau 70 lub khw hauv Fabkis thiab Switzerland. Nyob rau hauv 2010, lub hom twb muag nyob rau hauv Russia. Daim duab Organic tau tas li nrhiav kev tsim kho tshiab los tsim cov khoom siv zoo tshaj plaws thiab tib lub sijhawm cov khoom siv txias heev. 

Nyob rau hauv 2011, nyob rau theem ntawm peb lub caij ntuj no sau, nws tau paub meej tias ntau npaum li cas cov ntaub ntawv tseem tshuav tom qab ntau lawm. Lub tuam txhab txiav txim siab siv cov trimmings thiab ua cov ntaub rau cov tsho snowboard los ntawm lawv. Qhov program hu ua "Factory Rescue". Thaum kawg ntawm xyoo 2013, Daim Duab Organic tau muag cov khaub ncaws hnav lub caij ntuj no nyob rau hauv 10 lub teb chaws los ntawm 400 tus neeg muag khoom. 

Daim duab sai sai no tau tsim kev koom tes nrog Agence Innovation Responsable, lub koom haum Fab Kis uas tsim cov tswv yim kev loj hlob rau cov tuam txhab lag luam. AIR tau ntau xyoo tau pab Daim Duab Organic txo nws cov pa roj carbon hneev taw, siv eco-tsim thiab tsim nws tus kheej cov kev pabcuam rov ua dua tshiab. Piv txwv li, Txhua Daim Duab Organic cov neeg siv khoom tuaj yeem tshawb pom ntawm lub vev xaib lub vev xaib zoo li cas ntawm eco-ko taw nws tawmmuas ib yam los yog lwm yam. 

Kev tsim khoom hauv zos txo qis qhov cuam tshuam rau ib puag ncig. Txij li thaum xyoo 2012, qee cov duab cov khoom tau tsim nyob rau hauv Annecy, Fabkis, ua ke nrog Jonathan & Fletcher qhov kev tshawb fawb thiab kev loj hlob studio, uas tau tsim cov khaub ncaws prototypes. Daim duab qhov kev pib ib puag ncig tau ntsuas nyob rau theem siab tshaj. Lub tsho uas tuaj yeem siv tau tiav tau yeej ob qhov khoom plig kub hauv xyoo 2013 "Environmental Excellence" ntawm lub ntiaj teb kev ua si loj tshaj plaws exhibition ISPO. 

Rau plaub xyoos Pab pawg duab tau loj hlob mus rau 20 tus neeg. Lawv txhua tus tau ua haujlwm hauv Annecy thiab Clermont-Ferrand hauv Fab Kis, sib tham txhua hnub nrog pab pawg txhim kho uas tau tawg mus thoob ntiaj teb. Nyob rau hauv 2014, lub tuam txhab tuav ib tug intensive Picture Innovation Camp, qhov twg nws caw nws cov neeg muas zaub. Ua ke nrog cov neeg tuaj ncig tebchaws thiab cov neeg taug kev, cov tsim ntawm lub tuam txhab tau tsim lub hom phiaj kev tsim kho, sib tham txog dab tsi tuaj yeem txhim kho thiab ntxiv rau ntau yam. 

Nyob rau hauv lub xyoo ntawm lub xya hnub tseem ceeb, Jeremy txiv, ib tug kws kes duab vajtse thiab artist, tsim prints rau ib tug tshwj xeeb cov khaub ncaws sau. Nyob rau hauv tib lub xyoo, tom qab ob xyoos ntawm txoj kev loj hlob thiab kev tshawb fawb, Duab Organic tau tso tawm ib lub kaus mom hlau zoo nkauj hauv eco. Sab nrauv yog tsim los ntawm cov pob kws-raws li polylactide polymer, thaum lub hauv ob sab phlu thiab neckband yog ua los ntawm polyester recycled. 

Los ntawm 2016, lub hom tau muag nws cov khaub ncaws nyob rau hauv 30 lub teb chaws. Daim duab Organic kev koom tes nrog World Wildlife Fund (WWF) tau dhau los ua qhov tseem ceeb. Hauv kev txhawb nqa ntawm WWF Arctic Program, uas tau mob siab rau kev txuag ntawm Arctic chaw nyob, Duab Organic tso tawm ib qho kev sib koom ua ke ntawm cov khaub ncaws nrog lub cim panda pom tau. 

Niaj hnub no, Daim Duab Organic ua kom muaj kev ruaj ntseg, eco-friendly khaub ncaws rau surfing, hiking, snowboarding, backpacks, caij ski thiab snowboard hnab thiab ntau dua. Lub hom phiaj yog tsim lub cim tshiab ntawm cov khaub ncaws uas yuav tsis ua mob rau qhov xwm txheej. Tag nrho cov duab Organic khaub ncaws tau ntawv pov thawj los ntawm Ntiaj Teb Organic Textile Standard thiab Organic Content Standard. 95% ntawm cov paj rwb uas cov khoom lag luam tau tsim yog cov organic, qhov seem 5% yog cov paj rwb rov siv dua. Organic paj rwb los ntawm Turkish zus tau tej cov Seyfeli, uas nyob rau hauv Izmir. Lub tuam txhab siv cov yas rov ua dua los ua cov tsho. Ib lub tsho yog tsim los ntawm 50 lub raj mis yas rov ua dua tshiab - lawv tau hloov mus rau hauv cov xov uas siv cov thev naus laus zis tshwj xeeb thiab xaws rau hauv khaub ncaws. Lub tuam txhab thauj nws cov khoom feem ntau los ntawm dej: cov pa roj carbon hneev taw ntawm 10 mais ntawm dej sib npaug 000 mais ntawm lub tsheb txav ntawm txoj kev. 

Nyob rau hauv Russia, Daim duab Organic khaub ncaws tuaj yeem yuav hauv Moscow, St. Petersburg, Volgograd, Samara, Ufa, Yekaterinburg, Perm, Novosibirsk thiab lwm lub nroog. 

 

Sau ntawv cia Ncua