Tej zaum koj tau ntsib lawv ntawm qhov chaw ua si lossis hauv social networks. Lawv cov menyuam ib txwm coj tus cwj pwm zoo, kawm lus Askiv txij thaum muaj peb xyoos thiab pab ib puag ncig hauv tsev. Cov "cov niam tsev zoo" lawv tus kheej paub txhua yam txog kev yug menyuam, lawv tswj haujlwm, saib xyuas lawv tsev neeg thiab mus rau yoga. Nws yuav zoo li tias lawv tsim nyog qhuas. Tab sis es tsis txhob, lawv annoy "zoo ib yam" cov poj niam. Txog vim li cas, sib cav tus kws sau ntawv Marie Bolda-Von.
Thaum koj saib hauv kev tes hauj lwm thiab cov ntawv xov xwm glossy, koj tau txais kev xav tias ua ib leej niam ib txwm nyob rau xyoo pua XNUMX tsis txaus. Los ntawm txhua sab peb raug tawm tsam los ntawm superwomen paub, muaj peev xwm thiab ua tau txhua yam.
Tsis tsuas yog lawv tsuas muaj nyob, lawv kuj tham hauv kev nthuav dav txog lawv qhov tsis muaj tseeb. Thaum xya sawv ntxov lawv tshaj tawm daim duab ntawm kev noj tshais zoo rau lawv tus kheej thiab lawv cov menyuam hauv Instagram (ib lub koom haum extremist txwv nyob rau hauv Russia), thaum cuaj lawv tshaj tawm hauv Twitter tias ib lub club me nyuam yaus tau qhib nyob ze nrog cov chav kawm raws li cov txheej txheem ntawm a fashionable psychologist xib fwb.
Tom ntej no - ib daim duab ntawm noj su noj qab nyob zoo thiab sib npaug. Tom qab ntawv tshaj tawm los ntawm tsev kawm ntawv football, seev cev academy, lossis cov chav kawm Askiv thaum ntxov.
"Cov niam tsev zoo" ua rau muaj kev xav txhaum hauv peb rau peb lub neej nruab nrab thiab rau peb txoj kev tub nkeeg
Yog tias koj ntsib tus "niam zoo" hauv lub neej tiag tiag (hauv chaw ua si, hauv tsev kho mob lossis khw muag khoom), nws yuav zoo siab qhia cov pov thawj zais cia ntawm kev yug menyuam, qhia tias nws tus menyuam tau pw tsaug zog zoo txij li thaum yug los, noj zaub mov zoo thiab yeej tsis ua phem.
"Vim tias kuv tau ua txhua yam raws li tau hais hauv phau ntawv." Thiab thaum kawg, nws yuav ua rau koj xav tsis thoob tias koj tseem tsis tau xaiv lub tsev kawm ntawv, tsev kawm qib siab, caij tsheb kauj vab thiab tus kws qhia fencing rau koj tus menyuam. "Yuav ua li cas? Koj yuav tsis xa koj tus tub los ntxhais mus fencing? Nws yog fashionable. Tsis tas li ntawd, nws txhim kho kev sib koom tes thiab ob qho tib si hemispheres ntawm lub hlwb! Koj puas tau xav txog gymnastics? Koj ua dab tsi? Nws tsis zoo. Txhua tus kws tshaj lij sau txog nws!”
Ntawm no nws yog lub sijhawm rau ib tus niam zoo tib yam los hais hauv nws qhov kev tiv thaiv tias "niam zoo" yuav tsum tsis nco qab txog nws tus kheej, ua kom tiav nws txoj haujlwm, nws tsis tas yuav khwv tau nyiaj, thiab yog li ntawd nws tuaj yeem mob siab rau 24 teev hauv ib hnub nkaus xwb. rau me nyuam. Tab sis tsis muaj! Hmoov tsis zoo rau peb, qhov no "niam ntawm version 2.0" muaj lub koom haum PR me me, lub khw hauv online rau cov khoom vegan, lossis lwm lub lag luam zam.
Tsis tas li ntawd, nws ib txwm zoo nkaus li zoo ("txawm tias nws tsis tau nyob hauv lub salon rau ib puas xyoo"), nws abs yog kev khib ntawm nws tus kws qhia kev qoj ib ce, thiab nws yooj yim haum rau hauv ris tsho hnav hauv tsev kawm ntawv theem siab (" tsis muaj sij hawm mus rau tom khw, kuv yuav tsum tau txais lawv los ntawm mezzanine»).
Vim li cas, tsis yog kev qhuas, lawv ua rau peb chim siab? Ua ntej, vim hais tias "cov niam tsev zoo" muab qhov kev xav ntawm kev txhaum nyob rau hauv peb rau "kev muaj peev xwm tsis muaj sia." Es tsis txhob lub teeb tab sis vitamin-nplua nuj noj hmo rau tag nrho tsev neeg, nag hmo koj ua mov nplej. Peb xaj pizza hnub ua ntej nag hmo.
Tsis yog yoga, peb mus rau ib lub tsev noj mov nrog phooj ywg thiab noj peb lub ncuav qab zib nyob ntawd. Qee lub sij hawm koj tsis muaj zog thaum sawv ntxov, tsis tsuas yog ua cov styling, tab sis tsuas yog ntxuav koj cov plaub hau. Vim tus menyuam tsis tsaug zog ib hmos. Koj tsis tau thab nyeem ib phau ntawv qhia koj yuav ua li cas kom muaj tus menyuam zoo meej. Los yog nyeem, tab sis, pom meej, nkag siab yuam kev lossis ua qee yam tsis raug.
Thiab tam sim no koj pib raug tsim txom los ntawm kev ua txhaum rau kev tub nkeeg thiab tsis muaj peev xwm. Thiab, ib txwm, koj npau taws rau tus neeg uas ua rau tus kheej-flagellation. Peb txhua tus xav ua tus niam zoo tshaj plaws rau peb cov menyuam, thiab ua rau peb mob siab heev uas peb ua tsis tau.
Kuv lub tswv yim: so kom txaus thiab ntseeg tias koj yog leej niam zoo meej rau koj tus menyuam. Nws yuav tsis hloov koj rau lwm tus. Nws hlub koj yam tsis muaj plaub hau, pleev thiab phaus ntxiv. Thiab nws ua tsaug rau koj (txawm tias nws tseem tsis tau paub txog) tias koj yuav tsis yuam nws kom rub nws mus rau laj kab thiab cov lus Askiv thaum ntxov. Hloov chaw, nws yuav zoo siab khawb hauv sandbox.
Tsis tas li ntawd, feem ntau yuav, nyob rau hauv tag nrho cov dab neeg hais txog qhov zoo nkauj thiab muaj tseeb hav zoov ntawm "zoo tagnrho niam" koj xav tias tsis tseeb. Thiab qhov no yog qhov thib ob vim li cas lawv thiaj ntxhov siab.
Yog lawm. Cov poj niam no muaj cov pab cuam, txawm tias lawv tsis tshaj tawm nws. Thiab tsis yog txhua txhua hnub zoo li zaj dab neeg.
Thaum sawv ntxov, nws tseem nyuaj rau lawv los rhuav tshem lawv tus kheej ntawm lub txaj, qee zaum lawv noj porridge instant rau pluas tshais (tab sis tom qab ntawd lawv muab cov duab zoo nkauj nrog txiv hmab txiv ntoo - koj tsis tuaj yeem qhia los ntawm daim duab), thiab lub hli tom ntej. lawv npaj pib ua si ncaws pob thiab seev cev (vim nws kim thiab tus kws qhia yog li).
Cov qauv "niam zoo tagnrho" tau tshwm sim los teb rau lub tswv yim ib txwm muaj ntawm lub neej tsis muaj kev cia siab ntawm tus poj niam nrog menyuam.
Tsuas yog rau cov neeg paub thiab cov neeg txawv teb chaws, nws yog qhov zoo rau lawv los tsim ib daim duab retouched ntawm niam tsis tsaug zog hmo ntuj thiab cov ntaub so ntswg.
Tus qauv nws tus kheej, codenamed "zoo tagnrho niam", tshwm nyob rau hauv teb rau cov tsoos lub tswv yim ntawm lub neej tsis muaj kev cia siab ntawm ib tug poj niam nrog ib tug me nyuam. “Cov niam tsev zoo” hais tias: “Tsis yog, peb tsis zoo li ntawd!” thiab tau thov ib daim duab tshiab. Lawv tsis zaum hauv plaub phab ntsa, tab sis ua lub neej nquag nrog tus menyuam. Ua tsaug rau qhov kev xav txawv txawv no, lawv tau dhau los ua neeg nyiam hauv kev tes hauj lwm. Ntau tus poj niam xav kom nthuav tawm lawv qhov zais cia, ua zoo li lawv.
Tab sis nyob rau qee lub sij hawm muaj ntau ntau "niam zoo tagnrho". Muaj tseeb ntawm koj cov phooj ywg muaj ob peb ntawm no. Tej zaum lawv tsis tshaj tawm cov duab ntawm Instagram (ib lub koom haum extremist txwv nyob rau hauv Russia) rau qhov zoo siab ntawm ntau txhiab tus neeg rau npe, tab sis nyob rau lub sijhawm ntawm cov rooj sib tham tsis tshua muaj lawv xav tsis thoob rau koj nrog cov dab neeg hais txog lawv txoj kev ua neej zoo li cas, tsis muaj kev cuam tshuam txhua. Lawv yeej tsis lees tias lawv nkees, tsis muaj sijhawm rau ib yam dab tsi, lossis tsis paub. Tom qab tag nrho, txoj kev no tsis yog nyob rau hauv trend.
Thiab tseem, hauv kev teb rau cov qauv no, qhov sib txawv kiag li tsis ntev los no tau tshwm sim - "niam tseem ceeb". Tsis yog, lawv tsis yws txog cov teeb meem ntawm niam txiv. Lawv tham txog nws nrog kev lom zem thiab tsis muaj embellishment ntau. Lawv tshaj tawm ib daim duab ntawm tus menyuam yaus uas tau nrawm nrawm mus taug kev hauv cov khau sib txawv, lossis ib lub ncuav qab zib uas tau hlawv vim nws thiab nws tus tub ua si Indians.
"Normkor-niam" tsis muab tswv yim thiab tsis xav ua piv txwv rau txhua tus. Lawv tham txog yuav ua li cas muaj ob qho tib si lom zem thiab nyuaj rau niam txiv. Qhov tseem ceeb yog ua kom koj lub taub hau ntawm koj lub xub pwg nyom thiab kho txhua yam nrog kev lom zem. Thiab yog vim li cas peb nyiam lawv heev.