Ua si rau cov ntxhais lossis ua si rau cov tub?

Tsheb lossis dinette, cia lawv xaiv!

Feem ntau cov khoom ua si catalogs muaj nplooj siab rau cov ntxhais lossis cov tub. Tsis deb ntawm qhov tsis tseem ceeb, qhov no cuam tshuam rau menyuam yaus. Nws yog ib qho tseem ceeb uas txhua tus tuaj yeem ua si nrog qhov dav tshaj plaws kom ua tau raws li lawv lub peev xwm.

Txhua txhua xyoo, nws yog tib lub ritual. Hauv cov thawv ntawv thiab cov khw muag khoom, cov ntawv teev npe ntawm cov khoom ua si Christmas yog piled. Mini-kub, tsheb tswj chaw taws teeb, menyuam roj hmab lossis kev tsim ua si, cov xim tau muab faib ua ob: liab lossis xiav. Tsis muaj ntxoov ntxoo, zoo li "ntsuab-grey" rau cov me nyuam txaj muag los yog "ci txiv kab ntxwv" rau cov ntxhais daredevil. Tsis yog. Ntawm nplooj ntawv thiab nplooj ntawv, cov hom tau sib cais zoo. Lawv muaj cov dinettes, cov khoom siv hauv tsev lossis cov tu neeg mob cov khaub ncaws (tsis muaj kws kho mob, tsis txhob tshaj tawm!) Los yog ntxhais fuabtais; rau lawv lub tsheb, lub backhoe loaders, riam phom thiab disguises ntawm firefighters. Thaum kawg Christmas, tsuas yog phau ntawv teev npe ntawm U cov khw muag khoom tau tsim cov buzz los ntawm kev muab cov khoom ua si uas muaj ob leeg poj niam txiv neej. Rov qab mus rau kev hloov pauv ntawm tib neeg, txij li xyoo 2000s, qhov tshwm sim ntawm cov ntxhais-tub sib txawv yog accentuated.

Lego nrog cov plaub hau zoo nkauj

Hauv 90s, koj tuaj yeem pom lub taub hau liab zoo li ob tee dej zoo li Pippi Longstocking, zoo siab nthuav tawm qhov kev tsim kho Lego zoo nkauj. Niaj hnub no, lub npe nrov tsim khoom ua si hom, uas tseem tseem unisex rau xyoo, launched lub "Lego Friends", ib tug variation "rau cov ntxhais". Lub tsib daim duab muaj lub qhov muag loj, tiab thiab cov plaub hau zoo nkauj. Lawv zoo nkauj heev, tab sis pom lawv nyuaj tsis nco qab txog lub 80s, qhov chaw uas peb ua si rau teev, cov ntxhais thiab cov tub, nrog rau cov naas ej me ntsis daj taub hau hais mav, nrog clawed tes thiab enigmatic luag. Mona Lisa… PhD cov tub ntxhais kawm hauv kev noj qab haus huv, Mona Zegaï pom qhov ntawd qhov sib txawv ntawm poj niam txiv neej nyob rau hauv catalogs txawm transpires nyob rau hauv cov me nyuam tus cwj pwm. Nyob rau hauv cov duab qhia cov menyuam yaus ua si, cov me nyuam mos muaj manly postures: lawv sawv ntawm lawv ko taw, nrig ntawm lawv lub duav, thaum lawv tsis tuav ntaj. Ntawm qhov tod tes, cov ntxhais muaj qhov zoo nkauj, ntawm tiptoe, caressing cov khoom ua si. Tsis tsuas yog cov catalogs muaj nplooj ntawv paj yeeb thiab xiav, tab sis cov khw muag khoom ua nws. Cov aisles yog signposted: ob xim ntawm rhawv kom meej meej qhia txoj kev rau cov niam txiv sai sai. Ceev faj tus uas coj mus ua haujlwm tsis ncaj ncees lawm thiab muab cov khoom siv hauv chav ua noj rau nws tus tub!

Kev ua si rau cov ntxhais lossis kev ua si rau cov tub: qhov hnyav ntawm cov qauv

Cov kev sawv cev ntawm kev sib deev hauv kev ua si no muaj kev cuam tshuam zoo rau kev tsim cov menyuam yaus tus kheej thiab lawv lub zeem muag ntawm lub ntiaj teb.. Los ntawm cov khoom ua si, uas tej zaum yuav zoo li tsis muaj teeb meem, peb xa cov lus tseem ceeb heev: peb yuav tsum tsis txhob tawm ntawm kev sib raug zoo los ntawm zej zog. Cov uas tsis haum rau hauv lub thawv tsis txais tos. Tawm ntawm cov tub hluas npau suav thiab muaj tswv yim, zoo siab tos txais cov neeg muaj suab nrov nrov. Ditto rau cov me nyuam ntxhais, caw los ua dab tsi lawv tsis yog txhua tus: docile, txo hwj chim thiab ua rau tus kheej.

Kev ua si "Gendered": qhov kev pheej hmoo ntawm kev tsim cov kev tsis sib xws ntawm cov ntxhais thiab cov tub

Thawj lub hom phiaj peb muab rau cov ntxhais: thov. Nrog ntau ntawm sequins, ribbons thiab frills. Txawm li cas los xij, txhua tus uas tau muaj 3 xyoos tiag tiag hauv tsev paub tias tus ntxhais me tsis tas li (yog tias puas tau!) zoo nkauj lossis muag muag txhua hnub. Nws tseem tuaj yeem txiav txim siab nce lub rooj zaum tshaj tawm tias nws yog lub roob lossis piav qhia rau koj tias nws yog "tus neeg tsav tsheb" thiab nws yuav coj koj mus rau Yawg. Cov kev ua si no, uas peb ua si lossis tsis ua si nyob ntawm peb poj niam txiv neej, kuj tuaj yeem cuam tshuam rau kev tsim tawm ntawm kev tsis sib xws.. Tseeb tiag, yog tias tsis muaj hlau lossis lub tshuab nqus tsev vacuum muaj xim xiav, nrog rau daim duab ntawm ib tug me nyuam tub uas ntxuav, yuav ua li cas thim rov qab qhov tsis sib xws hauv kev sib koom ua haujlwm hauv tsev hauv Fabkis? Cov poj niam tseem ua tau 80% ntawm nws. Ditto ntawm qib nyiaj hli. Rau kev ua haujlwm sib npaug, tus txiv neej hauv kev lag luam ntiag tug yuav khwv tau 28% ntau dua li poj niam. Vim li cas? Vim nws yog ib tug txiv neej! Ib yam li ntawd, yuav ua li cas ib tug me nyuam ntxhais uas tsis tau txais ib lub tsho Spiderman tuaj yeem tso siab rau nws lub zog lossis lub peev xwm tom qab? Txawm li cas los xij, cov tub rog tau qhib rau cov poj niam ntev ntev ... Cov poj niam no muaj kev ua haujlwm zoo nyob rau ntawd, tsis muaj kev tso tseg lawv cov txiv neej nyob hauv thaj tsam ntau dua li lawv cov txiv neej. Tab sis leej twg muab ib rab phom me me rau tus ntxhais, txawm tias nws quaj rau nws? Ditto ntawm tus txiv neej sab: thaum ua noj ua haus qhia nrog kws ua zaub mov muaj ntau, lub loulou tuaj yeem raug tsis lees paub rau lub tshuab ua noj me me vim nws liab. Los ntawm cov kev ua si, peb muaj kev txwv lub neej scenarios : Cov ntxhais ntxias, niam thiab txiv ua haujlwm hauv tsev thiab cov tub lub zog, kev tshawb fawb, kev ua si nawv thiab kev txawj ntse. Ua li ntawd, peb tiv thaiv peb cov ntxhais los ntawm kev tsim lawv lub siab nyiam thiab peb txwv peb cov tub tom qab xav tau: "nyob hauv tsev saib xyuas lawv 10 tus menyuam mos". Xyoo tas los, ib daim vis dis aus raug tua hauv Is Taws Nem. Peb pom ib tug hluas nkauj 4 xyoos nyob rau hauv ib lub khw muag khoom ua si tsis hais nrov nrov ntawm qhov kev cais no, thaum rau nws, tej yam muaj ntau nuanced: "" ("Qee tus ntxhais nyiam superheroes, lwm tus ntxhais huab tais; qee tus tub nyiam superheroes, lwm tus ntxhais huab tais.") Riley Maida's video on marketing is to watch on You Tube, kev kho mob.

Cia me nyuam ua si nrog txhua yam!

Nyob nruab nrab ntawm 2 thiab 5 xyoos, kev ua si yuav tsum muaj qhov tseem ceeb hauv lub neej ntawm tus menyuam. cov khoom ua si lub cev muaj zog pab nws txhim kho, siv kev sib koom tes ntawm nws txhais tes thiab ob txhais ceg. Txawm li cas los xij, ob leeg poj niam txiv neej yuav tsum tau tawm dag zog, khiav, nce siab! Ob xyoos tshwj xeeb yog qhov pib ntawm "imitation ua si”. Lawv muab sijhawm rau menyuam yaus los lees paub lawv tus kheej, nyob hauv lawv tus kheej, nkag siab lub ntiaj teb ntawm cov neeg laus. Los ntawm kev ua si "pretend", nws kawm cov lus piav tes piav taw thiab tus cwj pwm ntawm nws niam nws txiv thiab nkag mus rau hauv lub ntiaj teb kev xav zoo nkauj heev.. Tus me nyuam mos, tshwj xeeb, muaj lub luag haujlwm tseem ceeb: cov ntxhais thiab cov tub muaj kev sib txuas nrog nws. Lawv saib xyuas tus me me, rov tsim dua qhov lawv niam lawv txiv ua: da dej, hloov daim pawm lossis cem lawv tus menyuam. Cov kev tsis sib haum xeeb, kev ntxhov siab thiab kev nyuaj siab uas tus me nyuam yaus tau ntsib yog sab nrauv ua tsaug rau tus menyuam roj hmab. Txhua tus me nyuam tub yuav tsum muaj peev xwm ua si. Qhov kev pheej hmoo, yog tias peb accentuate kev sib deev stereotypes, los ntawm ib puag ncig thiab kev ua si, yog muab cov tub hluas (thiab cov txiv neej yav tom ntej!) ib tug macho orientation.. Hloov pauv, peb yuav xa cov ntxhais me me txog lawv (xav tias) qhov tsis zoo. Ntawm Bourdarias chaw zov me nyuam hauv Saint-Ouen (93), pab neeg ua haujlwm tau ntau xyoo ntawm kev kawm txog poj niam txiv neej. Lub tswv yim? Tsis yog txhawm rau tshem tawm qhov sib txawv ntawm kev sib deev, tab sis kom paub tseeb tias cov ntxhais thiab cov tub yog sib npaug. Thiab qhov ntawd tshwm sim ntau dhau los ntawm kev ua si. Yog li ntawd, nyob rau hauv lub chaw zov me nyuam, cov ntxhais raug caw mus ua crafts. Nyob rau hauv kev saib xyuas ntawm ib tug neeg laus, lawv rauj rauj rau hauv cov ntoo cav, ntaus nyuaj heev nrog rauj. Lawv kuj raug qhia kom yuam lawv tus kheej, hais tias "tsis yog", thaum lawv muaj teeb meem nrog lwm tus menyuam. Ib yam li ntawd, cov tub hluas tau nquag yaum kom saib xyuas cov menyuam roj hmab thiab qhia lawv txoj kev xav thiab kev xav. Txij thaum ntawd los, cov nom tswv tau txeeb nws. Xyoo tas los, General Inspectorate of Social Affairs tau xa tsab ntawv ceeb toom rau Minister Najat Vallaud-Belkacem ntawm "Kev sib luag ntawm cov ntxhais thiab cov tub hauv kev npaj saib xyuas menyuam yaus thaum ntxov". Ntxiv rau kev tsim kom muaj kev paub txog cov tub txawg me nyuam yaus txog cov teeb meem stereotyping, txij li thaum pib xyoo kawm ntawv 2013, yuav tsum muab phau ntawv thiab DVD ntawm qhov tsis sib xws rau cov niam txiv thiab cov txiv tshwj xeeb.

Poj niam txiv neej tus kheej tsis cuam tshuam los ntawm kev ua si

Cia cov tub hluas thiab cov ntxhais ua si nrog ob hom kev ua si, tsis tas txhawj txog cov xim (lossis nrhiav cov xim "tsis nruab nrab": txiv kab ntxwv, ntsuab, daj) yog qhov tseem ceeb rau lawv txoj kev tsim kho.. Los ntawm cov khoom ua si, ntau dua li tsim lub ntiaj teb ntawm kev tsis sib xws, cov menyuam yaus pom tias lawv tuaj yeem nthuav dav ntawm poj niam txiv neej ciam teb: txhua yam ua tau. Tsis muaj dab tsi tshwj xeeb rau ib leeg lossis lwm tus thiab txhua tus txhim kho nws lub peev xwm, txhawb nws tus kheej nrog qhov zoo ntawm ib tug poj niam los yog lwm tus. Rau qhov no, tau kawg, koj yuav tsum tsis txhob ntshai koj tus kheej : ib tug loustic uas ua si nrog menyuam roj hmab yuav tsis ua homosexual. Peb yuav tsum nco qab nws? Poj niam los txiv neej yog tsis cuam tshuam los ntawm kev ua si, nws yog nyob rau hauv " xwm" ntawm tus neeg, feem ntau los ntawm yug. Tshawb xyuas koj lub cim xeeb kom zoo: koj puas tseem xav tau cov khoom ua si uas tsis tau tshwj tseg rau koj hom? Koj niam koj txiv tau ua li cas? Koj xav li cas tom qab ntawd? Sau ntawv tuaj rau peb ntawm lub chaw kho mob, koj cov kev xav ntawm qhov teeb meem yog qhov txaus siab rau peb!