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Cov kws tshawb fawb tau sau npe qhov laj thawj tsis xav txog rau kev tshaib plab rau cov zaub mov tsis zoo
Cov neeg lag luam tau kawm ntev los siv cov kev tshawb fawb tshawb fawb kom tau txais txiaj ntsig zoo. Nws hloov tawm tias kev tshaj tawm ua ncaj qha rau ntawm lub hlwb, yuam peb mus yuav cov khoom noj tsis zoo thiab noj ntau tshaj qhov tsim nyog.
Thaum Lub Kaum Hli, Moscow tau tuav tag nrho cov lus qhuab qhia los ntawm Novikov Tsev Kawm Ntawv thiab cov phiaj xwm kev kawm "Synchronization". Cov lus qhuab qhia yog hais txog zaub mov. Tom qab tag nrho, zaub mov tsis ntev los no tsuas yog ib txoj hauv kev los ua kom txaus siab rau kev tshaib kev nqhis thiab tau hloov mus ua ib yam dab tsi ntxiv, mus rau qhov tshwm sim tiag tiag. Tshwj xeeb, cov kws tshaj lij tau tham txog yuav ua li cas cov zaub mov cuam tshuam rau lub hlwb thiab lub hlwb yuam peb noj li cas, txawm tias lub plab tsis zoo li nws. Thiab yog vim li cas peb nyiam khoom qab zib thiab overeat.
Tus kws kho mob ntawm Biological Sciences (Moscow State University), tus kws kho mob tshwj xeeb hauv lub hlwb physiology.
"Physiologist Pavel Simonov tau faib tib neeg kev xav tau kev noj qab haus huv ua peb pawg: tseem ceeb - tseem ceeb, zoosocial - lub luag haujlwm rau kev sib cuam tshuam nrog ib leeg thiab kev tsim kho tus kheej xav tau coj mus rau yav tom ntej. Kev tshaib kev nqhis yog thawj pab pawg, kev xav tau zaub mov yog qhov xav tau tseem ceeb. “
Vim li cas peb thiaj nyiam khoom qab zib
Carbohydrates yog lub hauv paus ntawm lub zog, cov roj av tseem ceeb uas peb lub cev ua haujlwm. Lub cev nkag siab qhov no zoo heev, vim hais tias peb lub gustatory system yog sib txuas nrog rau qhov chaw tshaib plab hauv lub hlwb. Uas, los ntawm txoj kev, yog lub luag haujlwm rau qhov tseeb tias "qab los noj mov." Khoom noj uas ua rau kom muaj zog (thiab qhov no tsuas yog qab zib, rog, ntsev), yog li cuam tshuam cov lus uas peb xav tias muaj zog txaus siab los ntawm nws. Ntawm qib subconscious, peb tsuas yog cov zaub mov zoo li no - nws yog programmed ntawm qib caj ces.
"Yog tias peb nyob hauv qhov xwm txheej uas tsis muaj kev xav zoo, nws yog kev ntxias kom them nyiaj rau qhov tsis muaj qhov zoo los ntawm kev noj ntau yam zaub mov tsis zoo thiab tsis zoo. Hauv qhov kev nkag siab no, zaub mov muaj cov nyhuv antidepressant. Tab sis ib qho tshuaj tiv thaiv kev nyuaj siab yog cov lus nug, vim tias nws ua rau qhov hnyav nce, "hais tias Vyacheslav Dubynin.
Kev quav tshuaj rau cov khoom noj muaj rog thiab qab zib ua ib yam dab tsi zoo ib yam li kev quav tshuaj - koj tsis tuaj yeem hu nws narcotic, tab sis tseem muaj kev xav zoo los ntawm cov zaub mov no muaj zog heev uas lub hlwb tsis tuaj yeem tiv taus nws.
"Yog li ntawd, thaum peb mus noj mov, kev nyuaj siab pib - qhov kev xav zoo uas peb tau ploj nrog cov zaub mov tsis zoo yuav tsum tau muab ntxiv rau qee yam. Hloov nrog cov tshiab, txav, nrhiav lwm qhov chaw zoo, tshwj tsis yog hauv cov zaub mov, "tus kws tshawb fawb piav qhia.
Los ntawm txoj kev, peb noj cov khoom qab zib tsis nco qab. Sociologists tau ua ib qho kev sim: nws tau pom tias yog cov khoom qab zib nyob hauv lub vase pob tshab, lawv tau noj cov lus ntawm lub tshuab. Thiab yog hais tias nyob rau hauv opaque - lawv kuj noj, tab sis ntau tsawg. Yog li ntawd, kev ntxias yuav tsum muab zais cia.
Yog vim li cas peb overeat
Kev tshaib kev nqhis yog ib qho kev xav tau uas peb tau txais los ntawm lub sij hawm immemorial, thaum peb yuav tsum sib ntaus rau txhua calories. Qhov no yog ib hom nplawm rau peb lub hlwb, uas tsis tso cai rau peb zaum tseem, rov hais dua: mus tom ntej, txav mus, ntes, nrhiav, txwv tsis pub koj yuav raug tso tseg tsis muaj zog.
“Peb cov yawg koob tsis muaj txoj cai txwv, yog li tsis txhob noj ntau dhau. Nws tsuas yog ib qho tseem ceeb tsis txhob noj tej yam tsis zoo. Thoob plaws hauv nws lub neej, ib tug neeg niaj hnub kawm nrhiav zaub mov rau nws tus kheej thiab ua tau zoo dua. Thiab tam sim no, nyob rau hauv lub ntiaj teb niaj hnub no, muaj ntau yam khoom noj, "hais tias Vyacheslav Albertovich.
Raws li qhov tshwm sim, peb raug ntes los ntawm kev xav zoo hauv lub ntiaj teb kev nplua nuj. Peb pib noj ntau dhau - thawj zaug, vim tias nws qab, thiab qhov thib ob, kev nco txog peb cov poj koob yawm txwv hais tias peb yuav tsum tau gorge peb tus kheej rau yav tom ntej.
Khoom noj khoom haus yog ib qho kev lees paub ntawm kev txaus siab, thiab yog tias muaj kev ntxhov siab, kev nyuaj siab, ces txhua yam tshwm sim los ntawm nws tus kheej. Kev ntxias kom noj ib yam dab tsi qab (uas yog, qab zib thiab rog), txawm tias nws yog ib tag hmo, hloov mus rau phaus ntxiv. Yog li ntawd, koj yuav tsum tswj koj tus kheej, sib tham nrog koj tus kheej, nrog koj lub cev.
“Tsis muaj ib yam tshuaj uas yuav ua rau lub hauv paus ntawm kev tshaib kev nqhis. Yog li ntawd, nws yuav tsis tuaj yeem hloov kho qhov hnyav rau cov kws kho mob. Kev sib ntaus rau koj qhov hnyav tseem nyob ntawm peb lub siab - tsis muaj kev khiav tawm ntawm kev suav calorie, "tus kws tshaj lij xaus.
Kev tshaj tawm ua haujlwm li cas
"Piv ntau npaum li cas peb siv nyiaj rau zaub mov thiab ntau npaum li cas ntawm cov tsev cia puav pheej, ua yeeb yam, thiab kev kawm tus kheej. Qhov no hais txog qhov tseem ceeb ntawm cov kev pab cuam congenital. Koj yuav tsum tau noj - qhov no yog qhov mob hnyav heev hauv lub cev, ”tus kws tshawb fawb hais.
Muaj cov stimuli sab nraud uas ua rau muaj kev xav tau ntawm cov zaub mov: gustatory, olfactory, pom, tactile, thiab lwm yam. Qhov no paub zoo rau cov neeg lag luam, nws tsis yog rau tsis muaj dab tsi uas tag nrho kev lag luam tau tshwm sim - neuromarketing, uas kawm txog cov txiaj ntsig ntawm kev tshaj tawm ntawm peb. subconscious.
“Kev xav tau ib txwm nyob hauv kev sib tw. Peb tus cwj pwm feem ntau yog txiav txim los ntawm tsuas yog ib qho ntawm lawv: txawm tias kev tshaib kev nqhis lossis xav paub, "Vyacheslav Albertovich txuas ntxiv.
Thiab kev tshaj tawm yog tsim los kom muaj ob qhov kev xav tau muaj zog - kev tshaib kev nqhis и xav paub - Tsis txhob sib tw, tab sis ib qho ua haujlwm rau qhov txiaj ntsig ntawm lwm tus. Cov yeeb yaj kiab ntxim nyiam ua kom muaj kev xav paub, tshawb nrhiav kev txaus siab rau peb, muaj ntau ntxiv nrog cov stimuli sab nraud uas ua rau muaj kev tshaib kev nqhis, thiab tib lub sijhawm koom nrog kev coj ua.
“Qhov yooj yim tshaj plaws los tshaj tawm cov zaub mov tsuas yog qhia tus neeg zom nrog kev txaus siab. Daim iav neurons hluav taws, imitation pib. Qhov tshiab thiab surprise ntxiv cov kev xav zoo. Raws li qhov tshwm sim, lub hlwb nco txog lub npe ntawm cov khoom, thiab hauv lub khw rub nws tawm mus rau hauv lub teeb dawb, "piav qhia tus kws tshaj lij.
Nws hloov tawm ob lub siab ntawm lub hlwb: kev tshaj tawm cog lus rau peb tshwj xeeb tshaj yog muaj zog zoo siab, cuam tshuam ncaj qha rau lub subconscious, ntawm innate reflexes, ua rau peb mus rau lub hnab nyiaj thiab, ntawm chav kawm, noj.
Los ntawm txoj kev
Khoom noj khoom haus tau coj qhov chaw tseem ceeb tsis yog hauv peb chav ua noj xwb, tab sis kuj yog hauv ntiaj teb kos duab. Vim li cas Andy Warhol rub cov kaus poom kua zaub, thiab Cezanne - txiv pears es tsis txhob ntawm poj niam, koj tuaj yeem paub txog lub Kaum Ib Hlis 27 ntawm kev qhuab qhia "Food in Art". Natalia Vostrikova, tus kws tshaj lij kos duab thiab tus kws qhia ntawv ntawm kev xav thiab keeb kwm ntawm kev kos duab zoo, yuav qhia rau koj saib tshiab ntawm cov duab kos duab ntev.