Meyer yog dav suav hais tias yog tus tsim ntawm New Northern Cuisine lub tswv yim. New Northern Cuisine zog nrhiav kev hwm thaj av cov hauv paus hniav hauv kev ua liaj ua teb, ntxiv dag zog rau kev ua liaj ua teb hauv zos, siv cov txheej txheem tsim khoom kom ruaj khov, thiab tsim cov khoom noj uas muaj qhov tshwj xeeb ntawm cov zaub mov hauv ntiaj teb.
Hauv xyoo 2016, Meyer thiab kws ua zaub mov René Redzepi tau tsim lub tsev noj mov hu ua Noma hauv Denmark. Lub tsev noj mov Noma yog los ua chaw ua haujlwm thiab chav ua noj rau cov tswv yim ntawm New Northern Cuisine txav. Lub tsev noj mov Noma tau txais ob lub hnub qub Michelin thiab tau raug hu ua "lub tsev noj mov zoo tshaj plaws hauv ntiaj teb" 4 zaug - hauv 2010, 2011, 2012 thiab 2014.
IKEA tsis ntev los no tau tuav nws lub rooj sib tham Democratic Design Days hauv Almhult, Sweden, qhov chaw uas nws tau nthuav tawm nws cov vegan meatballs, uas yog tsim los ntawm pea protein, pea starch, qos yaj ywm flakes, oats thiab kua, tab sis hais tias saib thiab saj zoo li nqaij.
Cov zaub mov tau tsim tsis tau tsuas yog rau vegans, tab sis kuj rau cov neeg uas xav txo lawv cov kev cuam tshuam ib puag ncig. Piv txwv li, mis nyuj khov tsis muaj mis nyuj, uas tau tsim los ntawm IKEA hauv Malaysia thiab qee qhov ntawm Tebchaws Europe, tsuas yog ib nrab ntawm cov pa roj carbon hneev taw ntawm cov mis nyuj khov. Ntxiv nrog rau cov dej khov no, IKEA twb ua haujlwm rau vegan meatballs, oatmeal smoothies, vegan hot dogs, vegan gummies thiab vegan caviar.
Tshiab IKEA zaub mov
Raws li Meyer, "kev kho dua tshiab" ntawm IKEA cov ntawv qhia tam sim no tab tom npaj: "Nws yuav tsum ua nrog cov ntawv qhia zaub mov yooj yim. Kuv xav tias peb yuav tsis ua phem rau leej twg yog tias peb noj ob peb lub tais los ntawm Swedish assortment yooj yim thiab tuaj nrog cov tais diav uas txawm tias tastier thiab noj qab haus huv rau tag nrho lub ntiaj teb. "
Meyer tau hais ntxiv tias nws yog "pheej yig dua los pub cov pej xeem nrog cov zaub mov organic ntau dua li pub tib neeg nrog kev noj zaub mov zoo ntawm cov nqaij qis tshaj plaws hauv ntiaj teb." Nws tau hais tias "Yog li koj tuaj yeem mus los ntawm cov zaub mov raws li cov nqaij ib txwm mus rau cov khoom noj uas muaj 100% organic yam tsis tau siv nyiaj ntau dua rau zaub mov," nws hais. Meyer tau lees paub tias yuav muaj qee cov neeg siv khoom uas yuav tawm tsam cov ntawv qhia zaub mov tshiab, tab sis ntseeg tias "txhua yam yuav hloov pauv raws sijhawm."